|Created by David T Willis
© 2020 Warrior Graphics LLC.
DAIMLER TRUCKS NORTH AMERICA
Logo Design is a challenging yet satisfying balancing act. Good logos are smart but not condescending. They're
accessible and simple but have enough depth to be interesting. They're immediate and intuitive but memorable
when out of sight. And they're both timely and timeless.
It was no small feat, but we had our marching orders. So we listened to the engineers and created a logo that was
easy to understand right out of the box. We looked at the logo upside down, reflected and rotated. Optimally it
appeared balanced in any configuration. I'm happy to say that the final product was pleasing to the Service
Systems Engineers at Diamler Trucks North America, a badge of honor to be worn on any work shirt or hat or
displayed on a stationary.